Mini fragrances and type-heavy graphics were a missing theme Next's retail range. Fragrances are emotive and fulfil different needs for different occasions. The brief was to combine these macro-trends together to create a new type of fragrance wardrobe with different gifts. The range “Time to” had variant names: Work / Relax / Play. My response used references to the shapes created from sundial lines and a colour palette to reflect times of the day.

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