Mini fragrances are hugely popular, as are typography-heavy graphics and which was a theme missing from the Next range. Fragrance is emotive and fulfills different needs and occasions. The brief was to combine these macro-trends together to create a new type of fragrance wardrobe with different gifts. The range name was “time to” with variant names: Work / Relax / Play. My response used references to the shapes created from sundial lines and a colour palette to reflect times of the day.