With Sir David Attenborough as the leading figure, Whalar activated our global creative community to collect social data from around the world. All completed in the two weeks leading up to the United Nations Climate Change Conference in Katowice, Poland - Whalar sparked over 128,000 participants in online polls via Instagram Stories. The campaign, a cross WPP collaboration involving Grey, Town Productions, Kantar TNS & Lightspeed, Finsbury, BCW, The Social Partners and MediaCom, was designed to tackle climate change at a crucial moment in our planet’s history. We were incredibly proud to be the first ever influencer marketing company to win a Cannes Lions Gold for our Communities work as part of the project
